The Dissolve: The Church Of Scientology is bad at Twitter http://thedissolve.com/features/exposition/966-the-church-of-scientology-is-bad-at-twitter/ * * * * * BEGIN EXCERPT * * * * * Te Church Of Scientology is bad at Twitter. In the months after the première of Alex Gibney’s Scientology documentary Going Clear: Scientology And The Prison Of Belief at the Sundance Film Festival, and with the HBO debut looming on March 29, the Church has been pummeling Gibney and his subjects through a Twitter account called Freedom Media Ethics. The feed only has around 400 followers—including one Mr. Nathan Rabin, who bows to no one in his Scientology obsession—but Twitter users have been so bombarded with promoted tweets that it might as well be 40 million. Over the years, Scientology has been famously vigorous (to put it mildly) in defending its legitimacy as a religious institution against persistent accusations of cult-like misbehavior. In that spirit, the Twitter feed is intended as a corrective, exposing Gibney as a sloppy, one-sided filmmaker who relies on the testimony of a small group of Church apostates who lack integrity and credibility. They even put the word “documentary” in scare quotes. * * * * * END EXCERPT * * * * * * * * * * BEGIN EXCERPT * * * * The fundamental problem with the Freedom Media Ethics campaign is that the Church seems to believe the tactics that worked in the private sphere will work in the public one as well—that flooding the zone with vindictive language, cheap smears, and character assassination will put people in their place. This kind of harassment—often in the form of lawsuits, and sometimes in the form of invasive personal smears—has made it extremely difficult for ex-members or critics to speak out against the Church without suffering the consequences. On Twitter, however, it’s called trolling. In fact, with fewer than 500 followers and a constant stream of invective, there’s little separating Freedom Media Ethics from the average generic-egg-avatar GamerGate mouth-breather. And for an organization that believes itself entitled to the respect given other world religions, that’s an awfully undignified place for it to be. * * * * * END EXCERPT * * * * * Let me ad that when one refutes a tweet by @FreedomEthics, They simply ignore the refutation and re-tweet the same thing six or eight hours later. Anyone on Twitter may want to pay attention to the hashtags #Scientology, #GoingClear, and for that matter, #Narconon.